Detail Comparing the Indonesian purchasing intentions towards foreign dresses products compared to domestic products (article of International Journal of Business and Commerce Vol. 5, No.07 p.65-76) Bibliografi Author: Suhaily, Lily ; Soelasih, Yasintha Topik: attitude; group conformity; brand association; brand image and self concept Bahasa: (EN )     Penerbit: Asian Society of Business and Commerce Research     Tahun Terbit: 2016     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: IJBC-16-5620.pdf (545.27KB; 4 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract Indonesia is one of countries that multinational companies will market their product because Indonesia has potential markets and also part of ASEAN regional agreements. Hence Indonesian’populations would like to buy foreign products because they think foreign products have higher quality than domestic products. This study uses the descriptive analysis by looking at the consumer’s purchasing intention towards foreign dresses compare to domestic dresses and the difference between consumers purchase intention toward domestic dresses and foreign dresses. The total samples are 430 respondents. The sample was distributed at mall of Plaza Indonesia, Jakarta by using random sampling. There is a finding that self concept, group conformity, brand association, attitude and brand image all together influence consumers purchase intention of domestic dresses also foreign dresses. There is no difference between consumers purchase intention of domestic dresses and foreign dresses. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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