Detail Readings in marketing today Bibliografi Author: Mentzer, John T. ; Carter, Forrest S. Topik: MARKETING; MARKETING LITERATURE; ESP - MARKETING Bahasa: (EN )    ISBN: 0-15-575814-4     Penerbit: Horcourt Brace Jovanovich     Tahun Terbit: 1985     Jenis: Books Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 380.1 MEN r Non-tandon: 2 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Marketing the new priority, halaman 3-13 Marketing Myopia, halaman 14-38 Putting customer demands first, halaman 39-43 Behind the profit squeeze at the New York Times, halaman 44-53 The nature and scope of marketing, halaman 54-76 How marketers can better understand consumers, halaman 79-90 The ATM-prone consumer a profile and implications, halaman 91-101 A model of industrial buyer behavior, halaman 102-113 Market segmentation as a competitive strategy, halaman 114-125 How research relates to marketing process, halaman 126-136 Diagnosing the product portfolio, halaman 139-156 Developing and managing new products, halaman 157-170 Resource allocation within the product life cycle, halaman 171-186 A look at channel management , halaman 189-202 Don't sell food, sell peace of mind, halaman 203-205 Dollars from doodads, halaman 206-210 The retailer's changing role in the marketing channel, halaman 211-222 Logistics essential to strategy, halaman 223-240 A decision sequence analysis of developments in marketing communication, halaman 243-260 A new look at "old" advertising strategy, halaman 261-270 Confession of a creative chief "I squeezed the Charmin", halaman 271-276 Sales promotion-fast growth, faulty management, halaman 277-293 Manage your sales force as a system, halaman 294-308 A decision-making structure for price decisions, halaman 311-322 Risk-aversive pricing policies problems and alternatives, halaman 323-333 Flexible pricing industry's new strategy to hold market share changes the rules for economic decision-making, halaman 334-346 A painful headache for Bristol-Myers?, halaman 347-351 Price-cost planning, halaman 352-366 Marketing issues, halaman 369-376 Market expansion strategies in multinational marketing, halaman 377-395 Responsible marketing in an expanded marketing concept, halaman 396-407 Strategies for introducing marketing into nonprofit organizations, halaman 408-423 Are you really planning your marketing?, halaman 424-439 Coke's big marketing blitz, halaman 440-450  Edit Artikel Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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