| The number of executive train passengers fluctuate, although it is not too large. The decline occurred whether due to the service quality received by consumers was less satisfied with the need of consumers, became of other factors. This study was focused on customer perceived value, customer satisfaction and customer loyalty. The Object research is executive train consumers. The sampling method used was simple random with 250 respondents. Test instruments used are reliability and validity test. The test results show that research model can be used. The data result used is structural equation modeling. The hypothesis test result shows that Hl and H2 are significant, while H3 is not significant. This means that the loyalty of the consumers is not necessarily depended on consumer satisfaction. |