Detail The effect service quality and corporate image on loyalty with customer trust as a moderator: a study in a private university (presented at 13th INSYMA Ho Chi Minth City, Vietnam, 18-20 Maret 2016) Bibliografi Author: Soelasih, Yasintha Topik: service quality; corporation image; trust; loyalty; education; JABFUNG-YAS-2017-11; JABFUNG-YAS-2018-11 Bahasa: (EN )     Penerbit: Departement of Management Faculty of Business and Economics Universitas Surabaya     Tempat Terbit: Surabaya    Tahun Terbit: 2016     Jenis: Papers/Makalah - pada seminar internasional Fulltext: INSYMA 2016 - Yasintha.pdf (6.33MB; 6 download) THE EFFECT SERVICE QUALITY AND CORPORATE IMAGE.pdf (562.6KB; 1 download) Abstract themselves to face the competition. Things to do are improving service quality and corporate image to create customer trust and loyalty. This research was conducted at a university in Jakarta. The number of samples collected is 375 students. The technique of sampling chosen is simple random sampling. Data collected was tested using structural equation modeling. Indicator test results indicate that all indicators are valid and reliable. The results show that service quality has no effect on customer trust and loyalty both directly and indirectly. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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