Detail How service quality, fares, repeat purchase and loyalty create word of mouth at a passengers low cost airlines in Indonesia (article of International Journal of Applied Business and Economic Research (IJABER) vol.13 no.7 2015 p.6055) Bibliografi Author: Soelasih, Yasintha Topik: service quality; fares; repeat purchase; loyalty; word of mouth; JABFUNG-YAS-2017-01; JABFUNG-YAS-2018-12 Bahasa: (EN )     Penerbit: Serials Publication     Tempat Terbit: New Delhi, India    Tahun Terbit: 2015     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: IJABER v13n7 yasintha - text.pdf (1.15MB; 15 download) B01 - 1456987841.pdf (508.52KB; 2 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract The airlines with the concept of low cost carriers have attracted a large number of-passengers in Indonesia. This makes the level of competition between the loio cost airlines become high. The competition for passengers. Occurs in two areas: services provided and fares. As passengers, people choose to use low cost airlines to obtain inexpensive flight ticket fares with good service quality. If the passenger is expectations are fulfilled, they tend to choose the same airline and they will spread their experiences from word-of-mouth. The purpose of this study was to examine the impact of information provided by one passenger loord-of-mouth to another passenger. The study used a data sample consisting of 322 respondents. The study was conducted at the Soekarno Hatta International Airport, Banten. The sampling was conducted by using a simple random sampling and cluster. The results showed that the fares are not the main attraction for passengers to choose the same airline; instead they prefer the quality of service. That is, fares have no effect on the repeat purchase, but the quality of service seems to have an effect on the repeat purchase of the flight. Therefore, this study concludes that the quality of service has an influence on the Repeat purchase and loyalty toward word of mouth,'while the fares have no effect on the repeat purchase and therefore cannot form loyalty and word of mouth. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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