Detail Analisis Pengaruh Sikap, Kepuasan Dan Budaya Terhadap Perilaku Konsumen Dalam Penggunaan E-Commerce (Studi Kasus : Online Shopping di Indonesia) Bibliografi Author: KHAIRY, ARYA ABYAN ; Sukwadi, Ronald (Advisor) Topik: Attitude; Satisfaction; Culture; Consumer Behavior; E-Commerce; SPSS; LISREL. . Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2017     Jenis: Theses - Undergraduate Thesis Fulltext: Arya Abyan Khairy's 1 Undergraduate Theses.pdf (3.01MB; 54 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1347 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract In the era of globalization would consumers want to be more practical in doing something that would be easier for them to save time and costs, especially in buying something. Thus the holding of trading online shopping or better known as e-commerce. With the application of e-commerce is very useful to help people in buying or selling the desired items without having to meet directly with the seller. But the use of E-Commerce course is based to consumer behavior, based as the development of the times there is a problem that involves, among others, attitude, customer satisfaction and culture in Indonesia. Therefore, through this research analysis on the attitudes, satisfaction and culture on consumer behavior in the use of E-Commerce.Through the analysis is expected to be known whether attitudinal variables, satisfaction and cultural influence or not on consumer behavior. Then, if the effect of the research results it can be seen how big the influence of these variables on consumer behavior in the use of E-Commerce so that it can be a matter of evaluation, especially for the company's E-Commerce. And on the final results of this study concluded that attitudes, satisfaction and cultural influence on consumer behavior in the use of E-Commerce. The analysis is based on primary data obtained from the questionnaire study that used the software LISREL 8.70. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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