Penaksiran Nilai Utilitas Pada Analisa Konjoin Dengan Metode Hierarchical Bayes  

Oleh:

Setyaningrum, Idfi

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ilmiah Sains dan Teknologi vol. 01 no. 01 (Jan. 2005), page 53-60.
Topik: Conjoint analysis; Hierarchical Bayes; MCMC; Gibbs Sampler

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Perpustakaan PKPM Nomor Panggil: J110 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Most methods for analyzing conjoint do so by combining data for all individuals. There could be extreme weakness in analyzing data this way, for it could obscure important individual aspects of the data. Hierarchical Bayes Estimation is on method of estimating individual partworths. This method can reasonably estimate individual part-worths even with relatively little Estimation and use this algorithm written in WinBUGS 1.4. to perform a conjoint analysis.

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