Detail Embroidery Product Characteristics Analysis Based on Customer Satisfaction as a Trial Project for Empowering SMEs in East Java (Case Study in Embroidery SMEs in Sidoarjo) (artikel The International Journal of Accounting and Business Society Vol. 17, No. 1/Agustus 2009) Bibliografi Author: Surjanti, Jun ; Batan, I Made Londen ; Budiono, Agung Priyo ; Endang K., Anneke Topik: embroidery; QFD; customer satisfaction; and Sidoarjo Bahasa: (EN )     Penerbit: Centre for Indonesian Accounting and Management Research Postgraduate Program, Brawijaya University     Tempat Terbit: Malang    Tahun Terbit: 2009     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 122-204-1-PB.pdf (470.55KB; 1 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract Sidoarjo has been known as the center o f SMEs. As for embroidery product, price variable is the most dominant variable. The research that will be conducted in based on the * previous research that has been conducted by the researchers regarding the customer perception o f the characteristics of embroidery product. This research in an exploratory research. The research method that will be tfsed is qualitative descriptive which will be quantified by Quality Function Deployment (QFD) Method. The subject o f this research is customers, embroidery experts, and TTG experts. The results o f the survey consist o f data regarding the customer expectation on embroidery product in 4 (four) embroidery outlets in Sidoarjt*. The data collected is arranged into the customer quality demand which subsequently comprised into the construct o f quality performance. Afterward, the data is processed using WELCOME program and applied into an electric embroidery machine which could produce formatted embroidery pattern. Embroidery patterns that are desired by customers are flowery type such jasmine, rose, cherry blossom, and Kamboja with size in a range o f 1-3 cm, which is located in a variety o f places, using KESET technique, and modified into 2 dimension with beads, and the color that is preferred in secondary color such as orange, violet, and green, and the type o f fabrics that is favored is cotton. In term o f the technological capability that is possessed by the crafter, all demand for the customer quality construct , can be satisfied. This is possible because a meeting regarding the capability' and competence o f the crafter has been arranged before the survey was conducted. All crafter that is surveyed in embroidery pattern and process is still manual without the use o f computerized machine with embroidery pattern software. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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