Detail Analisis Pengaruh Kepercayaan Konsumen Terhadap Persepsi Risiko, Sikap, Minat Pembelian, Dan Keputusan Pembelian Pada E-Commerce Bibliografi Author: SUHANDA, DHAMMAWAN ; Prasetya, Wibawa (Advisor) Topik: Structural Equation Modelling; Binary Logistic Regression; E-Commerce; Consumer Trust; Purchase Intention; Purchase Decision.PLAN; CRAFT; CORELAP Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2017     Jenis: Theses - Undergraduate Thesis Fulltext: Dhammawan Suhanda's Undergraduate Theses.pdf (7.48MB; 92 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1310 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This study is to clarify the antecendents of consumer trust or factors that affecting consumer trust in e-commerce on the purchase decision. Data collection technique used purposive sampling with data collected as many as 205 respondents. Data processing is done by using structural equation modelling and binary logistic regression. The result of this study shows that the factor of security protection, information quality, perceived reputation, privacy protection, and prospensity to trust have significant effect on consumer trust. While consumer trust have significant influence directly and indirectly by mediating attitude toward interest in the purchase intention. While consumer trust also have significant influence in shaping purchase decision based on the test result of logistic regression. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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