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Detail
BukuValue proposition design : how to create products and services customers want : get started with ...
Bibliografi
Author: Osterwalder, Alexander ; Pigneur, Yves ; Bernarda, Greg ; Smith, Alan
Topik: Quality control; Customer services--Management; Production management--Quality control
Bahasa: (EN )    ISBN: 978-1-118-96805-5    
Penerbit: John Wiley & Sons.     Tempat Terbit: Hoboken, New Jersey    Tahun Terbit: 2014    
Jenis: Books
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: 658.4012 OST v
    • Non-tandon: 1 (dapat dipinjam: 1)
    • Tandon: tidak ada
    • Dalam proses usulan: 1
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Abstract
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
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