Detail Symbolic convergence of local wisdom in cross–cultural collaborative social responsibility: Indonesian case (Public Relations Review, 43, 2017, 35-45) Bibliografi Author: Kartikawangi, Dorien Topik: Communication accommodation; Cross cultural communication; CSR; SDG’s; Symbolic convergence; JABFUNG-DK-2018-18 Bahasa: (EN )     Penerbit: Elsevier     Tahun Terbit: 2017     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 1-s2.0-S0363811116304192-main.pdf (710.58KB; 16 download) Abstract Lately, the CSR policies of Multinational Corporations in Indonesia show certain improve-ments. It cannot be denied that at present the CSRs of Multinational Corporations inIndonesia indicate they are visibly supporting/involved in assisting the attainment of someof the Global Goals for Sustainable Development (SDGs). This study examines the CSR activities of several Multinational Corporations in Indonesia, in particular how they adjust/adaptto the local wisdom in their efforts to attain their CSR goals. The main theory applied in our study is the Symbolic Convergence Theory, supportedby the Accommodation Communication Theory. Three Multinational Corporations in Indonesia were chosen as subjects of this research. Analysis is based on the Collaborative Social Responsibility Model (Kartikawangi, 2015) and Cross Cultural Communication Competence in Business Interaction models (Kartikawangi et al., 2016). At present “positive” actions are increasing by companies in efforts to better understand the society they are working in. Clearer understandings of local, regional and national societal factors are required to enhance the corporation’s product development programs, marketing strategies, and CSR strategies. Local, regional and national societal groups arein positions to choose what should be provided by the companies in achieving shared and practical Symbolic Convergence meanings. The societal groups actively present their aspirations, but also the aspirations and local wisdom that must be absorbed by the company. Symbolic Convergence in the relationship is built by all interacting parties. These interactions include the companies, government and local society. Meanwhile, the media alsoassist in developing awareness through the dissemination of various balanced informationin the form of social disclosures. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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