Don't Homogenize, Synchronize  

Oleh:

Sawhney, Mohanbir

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 79 no. 7 (2001), page 100-111.
Topik: homogeneism; information management; information technology; organizational structure; product lines; product management

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.17 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

To be more responsive to customers, companies often break down organizational walls between their units - setting up all manner of cross - business and cross - functional task forces and working groups and promoting a "one -c ompany" culture. But such attempts can backfire by distracting business and functional units and by contaminating their strategies and processes. Fortunately, there's a better way, says the author. Rather than tear down organizational walls, a company can make them permeable to information. It can synchronize all its data on products, filtering the information through linked databases and applications and delivering it in a coordinated, meaningful form to customers. As a result, the organization can present a single, unified face to the customer - one that can change as market conditions warrant -without imposing homogeneity on its people. Such synchronization can lead to stronger customer relationships, more sales, and greater operational efficiency as well as sustain product innovation - goals that have traditionally been difficult to achieve simultaneously.

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