| This research on business process improvement in CV. Benedicta Ankada which is located in Bandung. The researchis done because the researcher discovered business processes that poorly performed on the marketing division which make that the source of the problem for this research, there are a process that marketing division did are impede the other process and allow it to hinder the work of other divisions. The research was conducted to analyze the business processes done by marketing division, strategy mapping based on balanced scorecard perspectives, process operational mapping based on value chain and analysis of business process management with I-MT diagram. From the research generate new business process management that make the business processes run efficiently in marketing division |