Mastering The Value Chain : A Interview With Mark Levin of Millenium Pharmaceuticals  

Oleh:

Champion, David ; Levin, Mark

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 79 no. 6 (2001), page 108-118.
Topik: VALUE CHAIN; alliances; corporate reorganization; corporate strategy; disruptive technologies; interviews; technological change; vision

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In this interview with HBR senior editor David Champion, Mark Levin, the founder and CEO of Millennium Pharmaceuticals, describes his vision of the future of the pharmaceutical industry in the wake of the genetics revolution and new technologies that have altered the economics of drug development. No company, he argues, will create serious long - term value by staying in just one or two stages of the value chain. That's why Millennium, which started out doing basic research into genes and proteins and selling its findings to pharmaceutical giants, has moved downstream - toward the patients who actually use and pay for the drugs. He explains why the research end has become less lucrative than the more mechanical tasks of identifying, testing, and manufacturing molecules. Levin talks about the changes Millennium has undergone since its inception in 1993 - from 30 workers to more than 1,000, and from one end of the value chain to the other. He discusses the company's cultural transformations as well as the partnerships and acquisitions that have helped Millennium become involved in every stage of the chain - from gene to patient. Levin's vigorous approach to balancing long - term strategy with short - term tactics offers important lessons to any executive facing an industry upheaval.

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