Mediasi Keputusan Pembelian Pada Pengaruh Faktor Situasional dan Faktor Produk Terhadap Kepuasan Konsumen Supermarket Di Kota Kupang  

Oleh:

Isliko, Thom W.A.

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Bisnis dan Manajemen vol. 2 no. 01 (Jan. 2010), page 341-357.
Topik: Situational; Product; Purchasing Decision; Satisfaction of Consumer; Supermarket; Structural Analysis Model

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J126 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Mediating purchasing decision at Influence Situational Factor and Product Factor to Consumer satisfaction Supermarket in Kupang city. Purpose of research is to test factor influence consistency situational and product factor to satisfaction of consumer through purchasing decision at supermarket in Kupang city. Research sample is consumer as decision taker, buyer and consumer shopping at supermarket Kupang city which amounts to 140. Sampling method applies technique Accidental Sampling. Descriptive analysis applies description score spread of research variable to. Analysis inferensial applies Confirmatory Factor Analysis (CFA) to test unidimensionality. Structural Equations Models (SEM) to test structure the relation and contribution each variable as structure model former (Structural Models). Result of research of indication that factor situational is meaning social environment, in perspective of former time and situation had influence to purchasing decision of consumer. Product factor meaning in quality of product, fittur product and product mode has influence to consumer to do purchasing. Purchasing decision meaning prefference purchasing, intention of purchasing, purchasing urgency and purchasing utility has influence to consumer satisfaction. Factor situational and product factor has influence to consumer satisfaction through decision making Purchase. Testing consistency yielded by indication how well factor situational and product factor can satisfy for going shopping/buying consumer at supermarket in Kupang city.

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