| Home industry is one scope small business developing now However in contrast to home industry existing village , the lack of knowledge society will that must be considered to sell made industrial households in the be cannot have developed. Ponggang Village is one of the potential indutsri households his located in subang one of the household the industry is chips cassava. Proceeds from the sale of chips cassava was still considered to be minimal with many supply cassava while harvest , packing chips cassava which only for clear plastic into factors which will be to boost sales in the village ponggang chips, in this study analyzed the influence and provide suggestions the packaging visual of the decision to buy chips cassava marketed to its sales increased. Between 4 variable study by using the method logistics regression the color of packaging, typography of packaging, illustration of packaging, and the shape of packaging, obtained the result that variable typography packaging and illustration packing have significant influence in determining the decision purchased from consumers with the significance 0,001 and 0,022. Design of packing goes into making the packaging chips new that produce 3 alternative packing different that eventually proposal packing elected is alternative second packaging.Analysis of the costs also done to see the proposal to what extent renewal packing it can have a positive impact on this household industry, the results obtained if the proposal packaging used it will increase percentage of profit obtained by 102,19 %. |