Detail Pengaruh Mooring Factor, Relationship Quality, Service Performance Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Kursus Di Bimbingan Belajar (Studi Kasus : Bimbel “Pondok Belajar”) Bibliografi Author: HARTANTO, DENNY ; Widawati, Enny (Advisor) Topik: Pengaruh Mooring Factor; Relationship Quality; Service Performance Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Kursus Di Bimbingan Belajar Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016     Jenis: Theses - Undergraduate Thesis Fulltext: Denny Hartanto’s Undergraduate Theses.pdf (2.14MB; 37 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1272 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Education and science are important for all the people in Indonesia because education means to create a society that is able to control, develop, control science and technology. In the learning process of learning, students need help and guidance of others. Tutoring agency used as a place of educational services students do outside of school hours. Study course as an agency in the services sector should set quality of service is something that must be a priority. The purpose of this study is to examine three factors that affect customer satisfaction and loyalty. Satisfaction is the level of feelings after comparing the performance he felt with expectations. One of the factors referenced in marketing research on customer satisfaction and loyalty is a model of service performance. One other factor is the quality factor client relationship with the organization could be the main thing in gaining customer satisfaction developed. Other factors that will be examined is the mooring factor which is one of the factors that predicted influence customer satisfaction and loyalty in a business. The object of this study was "Pondok Belajar study course which is one of the study course located in West Jakarta. To face the stiff competition, factors that affect customer satisfaction and loyalty need to be researched and developed in such tutoring. Data processing method used is the Structural Equation Modeling (SEM) with Partial Least Square (PLS). Results from this study is, there is affect of the mooring factor in “Pondok Belajar” study course toward the customer satisfaction. Through this study, the indicator of mooring factor will be implemented in “Pondok Belajar” study course. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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