Detail Analisis Pengaruh Service Quality dan Customer Value Proyek Real Estate Ciputra Group dalam Membentuk Customer Loyalty dengan Corporate Image sebagai Variabel Moderating (Studi Kasus: Kota Internasional Citragrand Cibubur) Bibliografi Author: PUTRI, GALIH PRIHATSAMI S ; Widodo, Yohanes Eko (Advisor) Topik: Service Quality; Customer Value; Customer Loyalty; Corporate Image; Residential; Property Management; Real Estate Developer Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016     Jenis: Theses - Master Thesis Fulltext: Galih PS Putri’s Master Theses.pdf (2.45MB; 9 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-864 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The research was designed to identify and analyze the effect of the service quality and customer value variables towards customer loyalty on residential customers of Ciputra Group Real Estate project In addition this study also aims to identify the role of moderation Ciputra Group's corporate image in relation to these three variables. This research highlights the relationship between the research variables and develop a service quality measurement framework for real estate developer company using a model that offers combining the instrument of PropertyQual, Reserv and other work in the service quality literature. This research determines a sample size of 120 customers in International City of Citra Gran Cibubur, managed by Ciputra Group. The results of this study showed that out of the seven hypotheses, four showed significant positive effect and influence. The results of regression test showed that the variables of service quality has significant and positive effect on customer value (Sig. = 0.000), the variable of customer value has significant and positive effect on customer loyalty (Sig. = 0.000), tire variable of service quality has significant and positive effect on customer loyalty (Sig. = 0.000). While the results of path analysis test for mediation showed that the variable customer value could mediate direct influence service quality on customer loyalty. On the other hand, three hypotheses showed insignificant results nor effect or influence. The results of the test path analysis for moderation showed that corporate image can not moderate the relationship of service quality with customer value (Sig. = 0437, Beta = 0.072). This also applies for the role of the moderation corporate image in the relationship of customer value with customer loyalty and relationship of service quality with customer loyalty also showed a similar result. This indicates that customers do not prioritize the various awards that achieved by the company as consideration in the purchase process and the process of inhabiting. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved