Detail Consumers' Perceptions, Attitudes and Repurchase Intention towards Private Label Staple Goods Products in Indonesia by Structural Equation Model - SEM Bibliografi Author: Wijaya, Hilman Topik: private label product; perceived price; perceived quality; consumers' attitude; mediating variables; repurchase intention Bahasa: (EN )     Penerbit: [s.n]     Tempat Terbit: [s.l]    Tahun Terbit: 2014     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Journal in English Management Private Label Hilman (secured).pdf (743.71KB; 5 download) Abstract The study is an empirical testing of the theory of consumer behavior in the repurchase of staple goods private label products Giant. This study aims to examine and analyze the effect of perceived price, perceived quality and consumers’ attitude that were to act as a mediating variable on repurchase intention of the private label products with Structural Equation Model (SEM). Description of the statistical data analysis, comparison of the mean scores and crosstabs assisted with SPSS version 20 software, while others assisted analysis with the software program LISREL 8.80 for Windows. The samples conducted research with judgmental sampling method with the criteria respondents are most consumer at least once bought this product. The results of this study illustrate that the perceived price have a significant effect on consumers' attitude but not have a significant effect on repurchase intention, and for the perceived quality have a significant effect on consumers' attitude and repurchase intention. From the results of the study also found that consumers attitudes as a mediating variable of two other variables, further strengthened the influence of perceived price and perceived quality of consumers towards consumers repurchase intention on Giant private label products. So here is a positive consumer attitude toward private label products Giant plays a very important in increasing the level of consumer repurchase intention over the Giant's private label products. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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