| This study aims to propose service quality improvement at Museum Nasional Indonesia. Improved service quality is expected to increase visitor satisfaction and so it would increase the number of visitors to the National Museum in the future. This study uses Fuzzy Kano and Importance-Performance Analysis. These methods are integrated to find the priority service quality attributes of Museum Nasional Indonesia. Respondents in this study are 155 people who have visited the National Museum, where 13 of them are foreign citizens. Kano and Fuzzy method used for processing 155 IPA response towards 31 service quality attributes of Museum Nasional Indonesia. The results show that the priority attribute that needs to be repaired or upgraded is the "Directions to surround the museum are clear and helpful", "Design of the museum's collection is artistic", "Foreign Languages on flyers are helpful", "Promotion of museums in Indonesia ". |