Detail The Routledge handbook of hotel chain management Bibliografi Author: Ivanova, Maya (Editor); Ivanov, Stanislav (Editor); Magnini, Vincent P. (Editor) Topik: Hospitality and Events--Hospitality--Hospitality Management--Strategic Management; Tourism; Hospitality and Events--Hospitality--Hotel Management; Tourism; Hospitality and Events--Tourism--Tourism Management--Strategic Management; Economics; Finance; Business & Industry--Business; Management and Accounting--Strategic Management Bahasa: (EN )    ISBN: 978-1-138-80505-7     Penerbit: Routledge     Tempat Terbit: New York    Tahun Terbit: 2016     Jenis: Books - Textbook Ketersediaan Perpustakaan Pusat (BSD) Nomor Panggil: 647.94068 ROU Non-tandon: 1 (dapat dipinjam: 1) Tandon: tidak ada    Reserve Lihat Detail Induk Perpustakaan Pusat (Semanggi): Dalam proses usulan: 1 Abstract Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management. Kajian editorial "This is a comprehensively crafted book in international hotel management. Its highly qualified international team of contributors ensures that the book adopts a global perspective, and clearly outlines the key theoretical perspectives of hotel management, covering international expansion of hotels; strategic and operational management of hotel chains; individual hotel’s perspective as well as the contemporary and future issues influencing the management of hotel chains. Fully informed by the latest research, it explores cross-cultural challenges and how they impact upon the internationalisation and management of hotels globally. It is a must-have book in the field of hospitality and tourism." - Levent Altinay, Professor of Strategy and Entrepreneurship, Oxford School of Hospitality Management, Oxford Brookes University, UK. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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