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Detail
BukuEntrepreneurship
Bibliografi
Author: Stokes, David ; Wilson, Nicholas ; Mador, Martha
Topik: Entrepreneurship; Small business--Management
Bahasa: (EN )    ISBN: 978-1-4080-0745-7    
Penerbit: Cengage Learning     Tempat Terbit: Boston    Tahun Terbit: 2010    
Jenis: Books - Textbook
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    • Nomor Panggil: 658.421 STO e
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Abstract
Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today’s courses.

The text employs a flexible 3-part structure – starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value – to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.

Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
Kajian editorial
"This text covers a range of key topics on entrepreneurship and the entrepreneurial process. It includes a number of innovative pedagogical features which together with a rich variety of cases and examples throughout make the text very accessible to the student audience." - Dermot Breslin, Lecturer in Enterprise and Entrepreneurship, The University of Sheffield Management School
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