Analisis Faktor-Faktor yang Mempengaruhi Minat Mahasiswa S1 Ekonomi Manajement Universitas "X" Untuk Melanjutkan Studi ke Program Pascasarjana Magister Manajement Universitas "X"  

Oleh:

SUWARDI

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 5 no. 1 (May 2010), page 80-102.
Topik: Edu-marketing; Service marketing; Student intention; Post graduate; Master of management program
Fulltext: 80-102.pdf (18.73MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: T39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Today education has importan role in communities. Master of management program is a field of social science that would be needed in the labor market in various parts of life, viz. Social, cultural, political, and economic. "X" University has a program that offered in post graduate study, i.e. 'master of management program'. This program is popular in Indonesia. Some factors can be seen, by using the LISREL program, to test SEM (structural equation will affect the intention of "X" University undergraduate Business program student, to continue showed factor that make they continue their study to 'master of management program' in the similar university is 'Promotion & Education'. Then "X" University, undergraduate Business program student's satisfaction is derived from 'Physical Environment' and 'process'.

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