Transforming Corner-Office Strategy Info Frontline Action  

Oleh:

Gilbert, James L. ; Gadiesh, Orit

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 79 no. 5 (2001), page 72-79.
Topik: strategy; behaviour; organizational behaviour; communication in organizations; leadership; strategic leadership; strategic vision; vision; corporate strategy; business growth; growth; growth management; organic growth; implementation; strategy implementation; tactics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In this article, Bain consultants Orit Gadiesh and James Gilbert explore the concept of the strategic principle - a memorable and actionable phrase that distills a company's corporate strategy into its unique essence and communicates it across an organization. If it's devised and disseminated properly, a strategic principle can empower employees to seize business opportunities but also focus everyone in an organization - executives and line managers alike - on the same strategic objectives. The authors outline the three defining characteristics of a good strategic principle - it should force trade - offs between competing resource demands, it should serve as a test for the strategic soundness of a particular action, and it should set clear boundaries for employees to operate within even as it grants them freedom to experiment. They explain how managers can create a strategic principle, how they should test it, and when they should revisit it. The authors present real - world examples of how companies use their strategic principles. For instance, they describe how Southwest Airlines stopped flying to Denver after it measured the high costs of providing flight service in that part of the country against its strategic principle of offering customers short - haul air travel at fares competitive with the cost of automobile travel. This tool is increasingly useful in today's rapidly changing business environment, the authors conclude, and it is likely to become even more crucial to corporate success.

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