Detail Breakthrough!: A 7-step system for developing unexpected and profitable ideas Bibliografi Author: Kurnit, Paul ; Lance, Steve Topik: Creative ability in business; Success in business; Marketing--Management Bahasa: (EN )    ISBN: 978-0-8144-1562-7     Penerbit: AMACOM     Tempat Terbit: New York    Tahun Terbit: 2011     Jenis: Books Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 658.401 KUR b Non-tandon: 1 (dapat dipinjam: 1) Tandon: tidak ada    Reserve Lihat Detail Induk Abstract Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public's imagination. Loaded with examples and packed with straightforward explanations of the processes that can lead to breakout hits, this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue generating new concepts to market. Kajian editorial Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that “dolls are for girls” was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public’s imagination. Loaded with examples—and packed with straightforward explanations of the processes that can lead to breakout hits—this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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