Detail Marketing factors influencing the overall satisfaction of marriage education participants   Oleh:  Morris, Michael Lane ; Gross, Kevin H. ; Cooper, Catherine R. Jenis: Article from Bulletin/Magazine Dalam koleksi: Family Relations vol. 48 no. 03 (Jul. 1999), page 251-261. Topik: family life education; marketing; marriage enrichment; marriage education Ketersediaan Perpustakaan PKPM Nomor Panggil: F17 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Seventy-one married couples attending marriage education workshops were surveyed regarding price, product, place, people, and promotional marketing factors influencing their overall satisfaction as workshop participants. Findings suggest both similar and unique marketing factors influenced husbands' and wives' satisfaction. Recommendations for family life researchers and educators are given Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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