7 designers who've gone 'cheap chic'  

Oleh:

Mangalindan, JP ; Tseng, Nin-Hai

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 162 no. 5 (Sep. 2010), page 66.
Topik: Designers; Retail Chain; Michael Graves; Isaac Mizrahi; Jil Sander; Isabel Toledo

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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When high-end designer Michael Graves teamed up with Target in 1999 to launch a line of affordable but stylish household items, little did he know he was about to kick off one of the biggest retail trends in recent memory. Other designer collaborations followed; soon even ultra-hip labels like Rodarte and Lanvin wanted in. All told, more than 100 brands have gotten in on the high-low game, accomplishing with volume what had previously been done with selectivity -- all, the hope goes, without alienating the upscale consumer. Here are seven of the most notable partnerships.

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