Detail Meet the CEO of the biggest company on earth   Oleh:  O'keefe, Brian Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 162 no. 5 (Sep. 2010), page 42. Topik: Wal-Mart; Retail; Mike Duke Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel It wasn't much of a honeymoon. Less than a year after Wal-Mart's new chief executive, Mike Duke, took control of the world's biggest company, he was faced with a not-so-little problem. Shortly before he became CEO in early 2009, Wal-Mart had announced, with great fanfare, Project Impact -- a plan to freshen up the stores and make them a better place to shop. For the most part it worked pretty well. The stores were cleaner and brighter, the logo's blue and yellow color scheme was warmer and more appealing, and the company embraced a catchy new slogan: "Save money. Live better." Even the yellow smiley face was dropped in favor of a perky new "spark" resembling a twinkly star. Nice. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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