Detail The world's new economic landscape   Oleh:  Gunther, Marc Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 162 no. 2 (Jul. 2010), page 98. Topik: Global Market; Nestlé; Coca-Cola; Wal-Mart Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.43 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel On July 1, Nestlé, a company with no experience in retailing and even less in shipbuilding, launched a 90-foot-long barge on an 18-day journey up the Amazon River in Brazil. The barge -- called Nestlé Até Você a Bordo, or Nestlé Takes You Onboard -- is stocked with more than 300 Nestlé brands, including Leche Ideal (enhanced powdered milk), Maggi (soups and seasonings), and, of course, Nescafé (the world's leading instant coffee). Small, low-priced packages of each will be showcased in river ports that are home to 800,000 Brazilians who usually travel by boat, if at all. "We are going to pick up the customer where he is," Ivan Zurita, CEO of Nestlé Brasil, has said. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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