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How Toyota lost its way
Oleh:
Taylor, Alex (III)
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 162 no. 2 (Jul. 2010)
,
page 106.
Topik:
Toyota
;
Shusa
;
Akio Toyoda
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.43
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
A principal ingredient in Toyota's success has been the job of the chief engineer, or shusa. Unlike a chief engineer at GM or Ford, whose role is essentially coordination, the Toyota shusa has complete responsibility for a vehicle, beginning with its conception and sometimes lasting through its entire sales life. Besides engineering decisions, the shusa is responsible for a program's business success. He defines a vehicle's intended market and is responsible for hitting targets of cost, weight, performance, and quality.
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