| The objective of this study is to examine the effects of firm-created social media communication and user-generated social media communication on brand attitude; and then to examine the effects of brand attitude purchase intention. This study uses 167respondent that take by simple random sampling method as the subject. The subject has to be: a person-in-charge (PIC)from company that uses jobsDB.com's competitor, live in Jakarta, and has social media such as Facebook and Twitter. The results indicate that Firm-Created Social Media Communication and User Generated Social Media Communication have positive effect on Brand Attitude. This result supported by Khadim, et. al. (2014) and Schivinski &Dabrowski (2013). Firm-Created Social Media Communication and User-Generated Social Media Communication havepositive effect on Purchase Intention with Brand Attitude act as mediation variable. This result supported by Khadim, et. al. (2014), Schivinski &Dabrowski (2013), Chitra (2014), and Bruhn, et. al. (2012). |