Detail Building your brand (and keeping your job)   Oleh:  Hyatt, Josh Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 162 no. 3 (Aug. 2010), page 50. Topik: Company; Personal Branding; Brand Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.43 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Scott Monty's personal brand doesn't take a back seat to anyone else's -- not even that of Ford Motor Co., his employer. "I'm not somebody who can be accused of using Ford's brand to benefit my own," says Monty, the car giant's first global digital and multimedia communications manager. "If anything, the opposite is true." Is somebody's thinking due for a tune-up? Ford Motor Co. (F, Fortune 500) is, after all, the 107-year-old industrial brainchild of the iconic Henry Ford, birthplace of the Model T, originator of the modern assembly line. Scott Monty? He's a 40-year-old father of two who coined the word used to describe a gathering organized on Twitter: tweetup. (Okay, so it's hardly in the OMG category. But it beats "staycation.") Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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