The Globe: How French Innovators Are Putting the “Social” Back in Social Networking  

Oleh:

Kramer, Larry

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 88 no. 10 (Oct. 2010), page 121.
Topik: Businesses; French Companies; Social Networking; Friends

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.41 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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As many businesses begin to spend serious money to develop a social networking strategy, the approach some French companies are taking is refreshingly counterintuitive: They drive revenue by engaging deeply with fewer people, not more. Whether they’re relying on forms of communication as old as humanity—such as talking over a meal—or making seemingly quaint investments in call centers, they stand in sharp contrast to companies that obsess over how many Twitter “followers” or Facebook “friends” they’ve amassed.

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