Role of Social Value Orientation in The Endowment Effect  

Oleh:

Lin, Chien-Huang ; Lin, Hung-Ming

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal of Social Psychology vol. 9 no. 3 (Dec. 2006), page 210–215.
Topik: Buying prices; Endowment Effect; Selling prices; Social value orientation
Fulltext: AA4921009032006.pdf (97.14KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA49.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The purpose of the present research was to explore the role of social value orientation in the endowment effect. The study gathered 190 participants from university students in Taiwan: 74 of these were classified as individualists, 44 as competitors and 56 as prosocials, with 16 being unclassified. Results from an experimental study indicated that the individualists’ and competitors’ average selling prices were significantly higher than the average buying prices for a commodity; thus the endowment effect was observed in these two orientations. The endowment effect was not observed in those having a prosocial orientation, however.

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