Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial "Produk Pangan Olahan Sago"Kondur Petroleum S.A dalam Membentuk Keputusan Mengolah Sago pada Ibu-Ibu Rumah Tangga Kecamatan Merbau, Kabupaten Bengkalis, Provinsi Riau)  

Oleh:

Pamekar, Galuh Gilang

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 7 no. 01 (Jun. 2010), page 103-128.
Topik: Social Campaign; Persuasion; Role Playing; Role Model; Behavior Change

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory as a part of persuasion theories-which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign "Produk Pangan Olahan Sagu" adopts these two methods to persuade target adopters to change their behavior as its campaign goal.

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