StrategiKomunikasi Pembinaan Pembudidayaan Kambing Boer untuk Meningkatkan Taraf Ekonomi Masyarakat di Desa Wonosari, Kecamatan Wonosari, Kabupaten Malang, Provinsi Jawa Timur  

Oleh:

Azizah, Siti

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 7 no. 01 (Jun. 2010), page 79-102.
Topik: Communication Strategy; Poverty; Boergoat Communication Program

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Sheresearch wasc onductedin Wonosar iVillage,Malang Regency from August to October 2009. The aims of the researchare: (1) to establish a communication strategy for goat farmers according to their needsand wants, (2) to socialize the program to motivate"the audience to breedBoer goat, and (3) to get potential skill and to give knowledge in Boergoat breeding activities. Research material was goat farmers who earn below Rp 146.837,00per capita/month. Research methods were: observation and participation, interview and data triangulation. Sample was taken from key informants and goat farmer. Sampling technique was purposeful selection,selecting goat farmers to be research respondents.The research results then help researchers to establish a set of communication components strategie such as how to choose a communicator, what languages to use,the type o fpresentation, and the useof humor. Medial channels preferred are posters,slides,leaf lets, book lets,magazines and seminar. Toenhance the knowledge level, goat farmers were also taken to Sumber sekar Laboratory to give real experience to gain highest level of experience compared to audio atau audio visual media.

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