Detail Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases Bibliografi Author: Sigala, Marianna (Editor); Christou, Evangelos (Editor); Gretzel, Ulrike (Editor) Topik: Tourism; Hospitality industry; Travel--Online chat groups; Tourism--Computer network resources; Hospitality industry--Computer network resources; Place marketing--Computer network resources; Web 2.0--Economic aspects; Web 2.0--Social aspects; Tourism--Social aspects; Hospitality industry--Social aspects; Social media Bahasa: (EN )    ISBN: 978-1-4094-2092-7     Penerbit: Ashgate Publishing Ltd.     Tempat Terbit: Surrey    Tahun Terbit: 2012     Jenis: Books - Textbook Fulltext: SMiTTaHTPaC.pdf (2.87MB; 11 download) Abstract Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors. Kajian editorial 'Social Media in Travel, Tourism and Hospitality provides a comprehensive overview of how the rapidly developing Web 2.0 phenomenon is challenging existing customer service, marketing and promotional processes throughout our sector. Packed with examples and comprehensive analyses, the text help readers to rapidly gain an in-depth understanding of both current practices and potential future perspectives, helping them to assess the implications of such developments for their own businesses.' Peter O' Connor, ESSEC Business School, France Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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