Detail Empirical Study on Repurchase Intention toward Private Label Products in Modern Retail Outlets in Indonesia (presented at Tokyo Conference on Social Sciences (TICSS) 2014 at December 17-19, 2014) Bibliografi Author: Wijaya, Hilman ; Nugroho, A.Y. Agung Topik: Private labels; price perception; perceived quality; consumer attitude; repurchase intention; JABFUNG-AYN-2016-B06 Bahasa: (EN )     Penerbit: Tokyo Conference on Social Sciences (TICSS)     Tempat Terbit: Tokyo    Tahun Terbit: 2014     Jenis: Papers/Makalah - pada seminar internasional Fulltext: Empirical Study on Repurchase Intention toward Private Label Products in Modern Retail Outlets in Indonesia(1).pdf (3.87MB; 3 download) Empirical Study on Repurchase - 2014 - text optim - plus cover.pdf (1.84MB; 1 download) Abstract Purpose - Private label products have an important role in modern retail strategy and have become an increasing consumer choice in Indonesia. This paper discusses the factors that affect intention to repurchase private label products in the categories of staple goods in modern retail outlets. Design/methodology/approach - This study discusses the effect of price perception, perceived quality and attitude towards the repurchase intentions of private label products. A personal interview with 249 respondents conducted in Hypermarkets in Jakarta by using the mall intercept survey techniques. Data were analyzed with structural equation model (SEM) to test the research model with variable attitudes toward private label as a mediator. Findings - The results showed that price perception affects consumer attitude, but does not affect repurchase intentions directly, while perceived quality affects consumer attitudes and intention to repurchase. Consumers attitude as mediating variable reinforces the effect of price perception and the perceived quality on repurchase intention. It can be concluded that consumer attitudes toward private label products play an important role in the repurchase intentions of private label products. Research Limitations - Limitations of the study are in the selection of sampling only on one brand in one type of modern retail outlets. This study was also limited to a geographical area that is only in Jakarta. Value - Academic and managerial implications are discussed to provide insights for practitioners and further research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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