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BukuAnalisis Kepuasan Konsumen Terhadap Kualitas Pelayanan Restoran XYZ Dengan Metode Ipa Dan Dematel
Bibliografi
Author: TEOFILUS ; Sukwadi, Ronald (Advisor)
Topik: Restaurant; Importance Performance Analysis (IPA); and Decision Making Trial and Evaluate Laboratory (DEMATEL)
Bahasa: (ID )    
Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016    
Jenis: Theses - Undergraduate Thesis
Fulltext:
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FTI-1198
    • Non-tandon: tidak ada
    • Tandon: 1
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Abstract
This research is motivated by the increasing competition between fine dining restaurants in Jakarta that the longer growing rapidly. To prepare the increasingly fierce competition, fine dining restaurants in Jakarta must improve the quality of their services. In addition, they must understand what is needed and desired by the customer. Therefore, through this study measured customer satisfaction and consumer expectations against the restaurant. From these measurements are expected restaurant can improve service quality attribute that does not meet consumer expectations. From the results obtained 12 attributes IPA method does not comply with consumer expectations and needs repairs. 25 attributes are divided into four quadrants. The main priority quadrant there are 6 pieces of attributes, attributes that need to be maintained quadrant are 8 pieces attributes, attribute quadrant priority attribute there are 5 pieces, and excessive quadrant there are 6 attributes. Sequence repairs done on the attributes of the first quadrant (top priority). Sequence repair attributes in quadrant main priority is based on the level of the highest priority, namely: 1) The restaurant has employees who are sensitive to individual needs and desires, rather than always relying on policies and procedures, 2) The restaurant has employees who are sympathetic and convincing if there was something wrong, 3) The restaurant provides a fast service, 4) The restaurant quickly correcting something wrong, 5) The restaurant has a dining room that is comfortable and easy to move around the dining room, 6) The restaurant has an attractive exterior building.
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