Detail Analisis Pengaruh Komunikasi Persuasif Pemenuhan Kebutuhan Terhadap Motivasi Dan Kinerja Pekerja (Studi Kasus : PT. Jaya Abadi Granitama, Serang) Bibliografi Author: Prasetya, Wibawa (Advisor); JULIANA, INGGRID Topik: Performance; Motivation; Need Fulfillment; Persuasive Communication Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2016     Jenis: Theses - Undergraduate Thesis Fulltext: Inggrid Juliana's Undergraduate Theses.pdf (1.71MB; 74 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1193 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This research is based by the phenomenon the increasing competition in the natural stone industry. To still be able survive in the intense of the competition, the company must be able to produce products that have a good quality. A good quality product can be produced if the workers have a good performance. The performance of the workers can be influenced by many things, such as persuasive communication, need fulfillment, and motivation. Therefore, through this research is done by analysing the influence of persuasive communication, need fulfillment to workers motivation and performance. It is hoped to be known whether the persuasive communication variable and need fulfillment variable influenced the motivation and performance variable or not. If they have influenced, it can be seen how big the influence of these variables on the workers performance so that they could be an evaluation for the company. The final results of this research is persuasive communication and need fulfillment influenced the workers motivation and performance. This analysis is based on primary data which is the result of the research questionnaires that processed by using LISREL 8.70 software. Based on the structural equation modelling is known that the need fulfillment has more influence on motivation than persuasive communication, while persuasive communication has more influence on performance than need fulfillment and motivation. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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