Detail Analysis the Effect of Brand Awareness and Brand Feeling terhadap Purchase Intention (Case Study: Smartphone Samsung at Emporium Mall, Pluit) Bibliografi Author: WAYU, SRI ; Nugroho, A.Y. Agung (Advisor) Topik: Brand Awareness; Brand Feeling; Perceive Quality; Brand Resonance and Purchase Intention Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Master Thesis Fulltext: 2013002006-Sri Wayu.pdf (895.66KB; 21 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-796 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This study aims to analyze and explain whether there is influence of Brand Awareness and Brand Feeling on Purchase Intention, and explain whether there is a mediating effect of Perceived Quality and Brand Resonance between Brand Awareness with Purchase Intention. In conducting tests on these variables, the researchers use a Samsung Smartphone products as objects of research. The study was conducted using survey method by distributing questionnaires to 200 respondents Samsung Smartphone users in Samsung Center in Emporium Pluit Mall. Sampling study using purposive sampling method. To answer the objectives there is some analysis done of validity and reliability, while data analysis using the approach of Structural Equation Model (SEM), with the help of software LISREL version 8.80. The results showed that Brand Awareness significantly affects on Purchase Intention Samsung Smartphone mediated by Brand Resonance and Perceived Quality and Brand Feeling significant affects on Purchase Intention Samsung Smartphone. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved