Detail Analisis Pengaruh Orientasi Pasar, Orientasi Inovasi Dan Posisi Keunggulan Terhadap Kinerja Perusahaan Bibliografi Author: WIYONO, SUPARLAN ; Hamsal, Mohammad (Advisor) Topik: Market Orientation; Innovation Orientation; Positional Advantage; Firm Performance Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Master Thesis Fulltext: Jurnal Tesis 2012002083-Suparlan w.pdf (107.89KB; 9 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-795 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This research is to determine the orientation of the market consists of customer orientation, competitor orientation and coordination internal departments in the organisation and innovation orientation covering service innovation and system administration as well as positional advantage consist of differentiation and cost against firm performance. Formulation of the problem in this research is how the firm performance is influenced by market orientation, innovation orientation and positional advantage. Population in research is 4 low cost carriers operating in Indonesia in 2014 which are Airasia, Lion Air, Wings Air and Citilink. The total of sample is 48 respondence and the data colected by qestionaire using linkert scale with score of 5 ( Strongly agree ) up to score 1 ( Strongly disagree ) to the variable of market orientation , innovation orientation and positional advantage and score of 5 (Very high ) up to score of 1 ( Very low ) to a variable of of firm performance . Data analysed by using multiple regression with t test and F test using SPSS and shows that the hypothesis for parcial contribution using t test to market orientation is not accepted because results are not significantly influenced the firm performance. while the innovation orientation and positional advantage hypothesis are accepted as significantly influenced to the firm performance. The F-test or collectively indicate that market orientation , innovation orientation and positional advantage are significantly influenced the firm's performance . The coefficient value R square is 0721 , which means that 3 of these factors influenced 72.1% of firm's performance , while 27.9 % is influenced by other factors outside of the research model which is not examined in this study. It is suggested to conduct further advance research in the future by analyzing other factors outside of this research model. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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