| This study explores the Influence Marketing Mix Of Consumer Loyalty The Mediated By buying decision (Case Study On Consumer Hydro Coco Palem Semi, Tangerang). Research hypothesis about the relationship between the elements of the marketing mix, purchase decisions, and consumer loyalty defined in the literature. The survey was conducted in order to gamer relevant empirical data by distributing questionnaires to 216 customers in the area Hydro Coco Palem Semi, Tangerang. SEM models are used to test the research hypotheses. Results indicate that some of the elements - elements of the marketing mix has an positive influence on the consumer loyalty mediated by purchase decisions. The results indicate mat the importance of management strategies to satisfy customers by continuing to evaluate post-purchase. The main contribution of mis research comes from the discovery of the effect of the element - the element of the marketing mix to the consumer loyalty mediated by purchase decisions. |