Detail Analisis Pengaruh Harga, Citra Merek, Promosi, dan Agen Pemasaran terhadap Keputusan Pembelian Produk Prulink Assurance Account Prudential Bibliografi Author: MARRISCE ; Sanie, Susy Yunia Rahmawidjaja (Advisor) Topik: Price; Brand Image; Promotion; Marketing Agencies; Purchasing Decisions; Insurance Prulink Assurance Account Prudential Bahasa: (ID )     Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Undergraduate Thesis Fulltext: Marrice's 1 Undergraduate Theses.pdf (1.09MB; 44 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FEM-8128 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Despite of the large population as a target market, the number insured people in Indonesian society still very small, that make insurance companies are interested to develop their market in Indonesia compared to other countries. However, to attract consumers to buy insurance products required some aspects to be superior compared to competitors. Therefore, this study has taken an initiative to look at the aspects that could lead to consumer’s decision to purchase an insurance product offered by the insurance company. There is four aspects observed in this study, namely: price, brand image, promotion, and marketing agency that allegedly can impact to consumer’s purchasing decision. Quantitative method used in this research through distributing questionnaires to Prudential customers. Multiple linear regression analysis is used to examine the independent variables. Results of this study provide the conclusion that there are significant influences of price, brand image, promotion, and marketing agent to the customer’s purchasing decision of the product PRUlink Assurance Account. As such, it demonstrates the support for the hypothesis in this study. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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