Detail Uncertain Vision: Birt, Dyke and the Reinvention of the BBC   Oleh:  McGuigan, Jim Jenis: Article from Article Dalam koleksi: European Journal of Communication vol. 21 no. 1 (2010), page 101-104. Topik: Reinvention; BBC Fulltext: European Journal of Communication-2006-McGuigan-101-4.pdf (94.68KB) Isi artikel The BBC was the first public service broadcasting organization in the world. It may turn out to be the last one as well. When the British Broadcasting Company became the British Broadcasting Corporation under royal charter in the 1920s, it was in order to protect a valuable means of public communication from exploitation by commerce and, also, it has to be said, from possible Bolshevik subversion. In spite of the fear of Communism when it was on the rise, most significantly in the longer run, the BBC was invented originally in negative response to the ‘vulgar’ example of the advertising- and sponsorship-dominated radio system in the USA. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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