Detail Marketing theory: a student test Bibliografi Author: Baker, Michael J. (Editor); Saren, Michael (Editor) Topik: Marketing--Philosophy; Marketing--History Bahasa: (EN )    ISBN: 978-1-4739-0401-9    Edisi: 3rd ed.     Penerbit: SAGE Publications     Tempat Terbit: London    Tahun Terbit: 2016     Jenis: Books - Textbook Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 658.8001 MAR Non-tandon: 1 (dapat dipinjam: 1) Tandon: tidak ada Dalam proses usulan: 1    Reserve Lihat Detail Induk Abstract Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate. Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes: New examples and up-to-date literature Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) Global contributors introducing different schools of marketing from around the world. With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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