Detail Analisis Pengaruh Faktor Kemasan, Referensi, Promosi, Dan Persepsi Terhadap Keputusan Pembelian Produk-Produk Perawatan Kulit (Studi Kasus : Konsumen Pada Erha Apotechary) Bibliografi Author: Prasetya, Wibawa (Advisor); REYNALDO Topik: AMOS; SEM; Purchasing Decisions Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2015     Jenis: Theses - Undergraduate Thesis Fulltext: Reynaldo's Undergraduate Theses.pdf (2.58MB; 53 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-1179 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Product selling is the one of the things that are important for company to survive. There is a lot of factors that make someone decide to buy something. This study aimed to analyze the thing that drive the buying decision, especially in the use of product that classified as a long-term and sustainable product. This study will examine the influence of packaging, references, promotion, and perception towards the purchasing decisions of skin care products. The method used in this research is SEM (Structural Equation Modeling) with the help of AMOS software. Data was collected by questionnaire. Question of this questionnaire had previously been tested for validity and reliability with SPSS software. The data processing is done by constructing a model, doing testing on a model, and modify the model to fit the research model should be. Next is to analyze the result of the relationship between variables that occur. Result from this study is the packaging and the reference does not significantly influence the purchasing decision of skin care products, while the promothion and perception significantly influence the purchasing decisionof skin care products. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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