The Relationship between Docu Soap Exposure and Adolescents’ Career Aspirations  

Oleh:

Bulck, Jan Van den ; Beullens, Kathleen

Jenis: Article from Article
Dalam koleksi: European Journal of Communication vol. 22 no. 3 (2010), page 355-366.
Topik: Adolescents; Career Aspirations; Docu Soaps; Job Perceptions; Television
Fulltext: 355.full.pdf (196.84KB)

Isi artikel

This study aimed to explore the relationship between adolescents’ viewing of docu soaps and their career aspirations. The results show that among a sample of 369 adolescents in their last year of secondary education, regular viewing of a docu soap about midwives, veterinarians or para-commandos was a significant predictor of more positive perceptions of that profession. Ecological data on student numbers suggested that these went up in periods following the broadcasting of a successful docu soap about a particular profession. The odds of becoming a student of a study programme recently featured in a docu soap increased by 15 percent. The discussion focuses on the implications of these findings and emphasizes the need for continued research in this area.

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