The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements  

Oleh:

Bolls, Paul D. ; Lang, Annie ; Potter, Robert F.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 28 no. 5 (Oct. 2001), page 627-651.
Fulltext: Vol 28, no 5, page 627-651.pdf (2.34MB)

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