Agenda Setting and Issue Salience Online  

Oleh:

Roberts, Marilyn ; Wanta, Wayne ; Dzwo, Tzong-Horng (Dustin)

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 29 no. 4 (Aug. 2002), page 452-465.
Fulltext: Vol. 29, No. 4, page 452-465.pdf (92.71KB)

Isi artikel

This study examined the agenda-setting process and the role it may play on the Internet, specifically in electronic bulletin boards (EBB). Online media coverage of four issues from five news media were downloaded during the 1996 fall political campaign. The frequency of EBB discussions of each issue served as the surrogate for the public agenda. An ARIMA model crosscorrelational test showed EBB discussions of three issues—immigration, health care, and taxes—correlated with news media coverage, with time lags varying from 1 day to 7 days. Only for abortion did the media have no apparent agenda-setting effect. Media coverage apparently can provide individuals with information they can use in their EBB specific-issue discussions.

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